Communication Too many teams spend too much time trying to understand one another... utilizing the SOI helps teams achieve better, sooner results through improved communication. Every person has a frame of reference they communicate from. It is formulated by a combination of how they process information from a cognitive perspective, and how empathetic they are to the people and environments around them. The SOI identifies a person’s communication style and, knowing this, informs them how to communicate so their words are communicating their intent. The SOI helps a team to truly hear one another, effectively removing the initial difference in how each person processes and communicates information.  

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